Yesterday was the fourth edition of the conference Social Media 2013 held in Borås and the library was participating. The main attraction of the conference was Joakim Jardenberg who was awarded the first Sparbanksstiftelsen Sjuhärad social media prize. His presentation after the award was handed to him was memorable with a lot of humor and love for the opportunities that technology of social media gives us. That, for example, it’s important to remember that it’s not social media that invented the online hate, and instead we should use the technology of the media to access problems surrounding it. He finished it all with a very simple message: Be honest and do good shit!
Other speakers during the afternoon was Leif Pagrotsky who discussed his experiences on Twitter as a tool and how he sees it as an opportunity to regain power over what is / will be big in the media and promote an alternative agenda from a different perspective. Anders Mildner got the audience to consider how the Internet sharing logic affects our content. We usually know what will generate much attention, and that we might not publish information that doesn’t. These are important questions not only to journalists but to any one working with social media in organizations. The thread was picked up by Mathias Klang which angered some in the audience by saying that the authority (which libraries are) should not have humor, I chose to interpret this so that authority can have humor in their message but it obviously must be adapted to the medium that is in use. Humor itself must never obscure the message or be unsuitable. It can never be a goal for an authority to be popular in social media.
It was a very interesting afternoon and that participants had really only one question: where was the cake for the afternoon tea?
Book recommendations from the day that were mediated by the scene that the library holds:
Text: Lisa Carlson